Clay brick is the simplest and most ancient of all building materials. Few other fabricated building units have enjoyed such widespread and continuous popularity. This enduring public acceptance is based on the unique combination of properties offered by clay brick to the owner and builder. This single material can be used to enclose a structure with a decorative, load-bearing wall, which is exceptionally durable and, if properly constructed in the first place, requires practically no maintenance.
Because of the versatility of the raw material, which can readily be moulded into a variety of shapes and sizes, and the flexibility that this gives to design and construction, building with clay brick has remained cost-effective, at initial use and in the long term.